How Google’s recent algorithm updates have affected SEO
Introduction Google’s search engine plays a crucial role in how people search for information online. Changes to its algorithm can significantly impact the strategies businesses employ for Search Engine Optimisation (SEO). As Google’s search algorithm evolves, it becomes crucial for businesses to stay updated and mould their approaches to maintain their online visibility and drive […]
What’s next in content marketing in 2025?
Table of contents Key content marketing takeaways Introduction: The evolving landscape of content marketing in 2025 Key content marketing trends in 2025 3.1 Artificial Intelligence (AI) and automation 3.2 Conversational and personalised content 3.3 Rise of attention metrics 3.4 Power of content repurposing 3.5 Continued dominance of video content 3.6 Importance of niche content 3.7 […]
Role of content marketing in B2B SEO
In today’s highly competitive B2B marketing landscape for UK accounting firms, startups, and outsourcing agencies, it’s crucial to differentiate yourself. But how can you cut through the digital clutter and attract valuable clients when so many websites compete for attention? The key is a strong partnership: content marketing and SEO. It’s about standing out, being […]
How to create shareable content for accountants
Shareable content is more than just a buzzword; it’s a great way for accountants to draw in new clients, foster trust, and position themselves as industry leaders. In the fast-paced digital world, where attention spans are shorter than ever, creating shareable content for accountants that informs, inspires, engages, and compels people to share is essential. […]