StellarIPE

• The company brands itself as an “extended team” of accountancy practices and so the logo needed to be able to encompass that they are professional and reliable.
• The company’s brief included the desire to propose a brand tagline and new colours, preferably in the shades of red and green.
• There are a large number of players in the market with a range of logos, so care was needed to make it memorable.

• The team started by researching the logos of the market incumbents to ensure what they were proposing would stand out and be memorable.
• They proposed a textual graphic which is capable of working across multiple domains and formats in the accounting industry.
• The logo portrays a professional and sophisticated image of the company with crisp colours and bold font.
• They refined the ‘A’ in Stellaripe to make the star vector inside it look more distinctive.

A classy logo that the company is delighted with and which was delivered within the given timescale.