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StellarIPE

Stellaripe is a specialist provider of timely and professional accountancy services in the UK. Founded in 2018, they needed to refresh their previous brand logo to show a more professional brand without completely overhauling the original one.

The brief

  • The company brands itself as an “extended team” of accountancy practices and so the logo needed to be able to encompass that they are professional and reliable.
  • The company’s brief included the desire to propose a brand tagline and new colours, preferably in the shades of red and green.
  • There are a large number of players in the market with a range of logos, so care was needed to make it memorable.
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TLBM Solution

  • The team started by researching the logos of the market incumbents to ensure what they were proposing would stand out and be memorable.
  • They proposed a textual graphic which is capable of working across multiple domains and formats in the accounting industry.
  • The logo portrays a professional and sophisticated image of the company with crisp colours and bold font.
  • They refined the ‘A’ in Stellaripe to make the star vector inside it look more distinctive.

Outcome

A classy logo that the company is delighted with and which was delivered within the given timescale.

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