How we helped 3E’S Accountants increase leads by 64% and achieved top 3 rankings for 55+ keywords
3E’S Accountants is a UK-based accounting firm serving clients across Harrow, Hitchin, Milton Keynes, Stoke-on-Trent, and Birmingham. Known for their reliable and friendly approach, they provide a wide range of services including bookkeeping, payroll, tax planning, VAT returns, and specialist services for industries like hospitality, construction, and retail.
Client
3E’S Accountants Ltd
Accounting
Six months
The objective
- Increase local visibility through Google Search and Maps
- Drive more organic traffic from people actively searching for accounting services
- Convert this traffic into qualified leads and client inquiries
3E’S goal
To solve the visibility challenge and drive real business growth, we set the following goals:
- Increase organic traffic from local searchers looking for accounting services
- Achieve top 3 rankings for high-intent local keywords
- Drive a measurable uplift in inbound inquiries through conversion-focused content and GMB optimisation
Strategy and activities implemented
Our approach was built on a solid foundation of local SEO, content marketing, technical improvements, and ongoing optimisation. Here’s how we did it:
Local SEO foundations
Google business profile optimisation
We updated and fully optimised the firm’s Google My Business listings for each service area with consistent NAP (Name, Address, Phone) details, service categories, and hours.
Location landing pages
We created and optimised individual landing pages for each target location, such as “Accountants in Harrow” and “Hospitality Accountants in Stoke-on-Trent,” ensuring they were rich with locally relevant content and calls to action.
02
Content strategy
Locally-focused blog content
We published blogs addressing local accounting concerns, tax deadlines, and government schemes affecting SMEs in the target areas.
Targeted search intent
We produced content tailored to long-tail and local search queries, like “VAT returns for restaurants in Harrow” or “tax help for contractors in Stoke-on-Trent.”
Community-focused messaging
We incorporated stories about local client wins, community engagement, and business support events to build relevance and trust.
Reputation & engagement
Google reviews campaign
We encouraged satisfied clients to leave positive reviews and shared guidelines with the 3E’S team to simplify the request process.
Active review management
The team responded to all reviews—positive and negative—to demonstrate credibility, attentiveness, and transparency.
Local landing pages were enriched with FAQs, testimonials, and schema markups to support AI search overviews and improve user trust.
Technical & on-page optimisation
Performance improvements
We boosted page load speed and mobile usability, key factors for local SEO success.
Structured data implementation
Added relevant schema types (Local Business, Service, FAQ) to support better indexing and eligibility for rich snippets.
Keyword optimisation
Strategic placement of local and service-specific keywords in meta titles, headings, and image alt text across service and location pages.
Internal linking
We created a clean internal link structure between services and local pages to improve crawlability and user experience.
05
Map and directory optimisation
Local citations
Built and cleaned up local business listings on trusted directories like Yell, Yelp, Thomson Local, and Scoot.
Each location page included a clickable Google Map embed with the firm’s business pin for easier navigation and trust signals.
06
Monitoring and iteration
Ongoing keyword tracking
We continuously monitored keyword rankings and local pack visibility to identify quick wins and growth areas.
AI-ready content enhancements
Pages likely to appear in AI-generated results (like Google’s Search Generative Experience or Bing Copilot) were enhanced with structured, factual, and concise answers to suit AI summarisation.
Results achieved
The campaign delivered outstanding results in less than six months:
23 keywords in #1 position
55 keywords in top 3 position
95 keywords in top 10 position
6 keywords in local pack (Map listings)
- 63.64% Inbound inquiries
- 31% Website sessions
- 36.6% New users
Anant Khare
Head of SEO, TLBM
“With a focused local SEO and content strategy, 3E’S Accountants is now seeing a steady flow of the right kind of traffic — people who are actively looking for their services. They’re showing up in map results, getting more client inquiries, and even appearing in Google’s new AI Overviews. That means they’re not just being found — they’re being chosen, earlier in the search journey than ever before.”
Conclusion
This case study shows what’s possible when a professional services firm commits to a local-first digital strategy. By combining content, SEO, technical improvements, and ongoing iteration, 3E’S Accountants went from a limited online presence to top-of-search authority in multiple service areas.
Tools we used for the job
We at 3E’S want to thank Kaz, Anshal, and their team for all the hard work they put in to deliver such an excellent website. We now have a fully compliant site, and we don’t think this could have been difficult without Team TLBM. Let me also add how difficult it is to find partners like TLBM, in this commercial world, with sheer focus and dedication to deliver the best and most creative work. We want to thank Kaz for patiently liaising with us on different matters of the website. We are positive that 3E’S and TLBM will work very closely as partners for the long haul.
Need similar results for your firm?
Whether you’re an accountant, consultant, or professional services provider, contact us today to turn your local searches into loyal clients.