How to optimise website content for voice search?
Voice search isn’t new anymore. People use it every day to interact with technology. For example, they ask Alexa to find a local plumber or use Siri to search for a marketing agency. This is changing how businesses get found online. To keep up, your website needs to work well with voice assistants. It should […]
What’s next in content marketing in 2025?
Table of contents Key content marketing takeaways Introduction: The evolving landscape of content marketing in 2025 Key content marketing trends in 2025 3.1 Artificial Intelligence (AI) and automation 3.2 Conversational and personalised content 3.3 Rise of attention metrics 3.4 Power of content repurposing 3.5 Continued dominance of video content 3.6 Importance of niche content 3.7 […]
Role of content marketing in B2B SEO
In today’s highly competitive B2B marketing landscape for UK accounting firms, startups, and outsourcing agencies, it’s crucial to differentiate yourself. But how can you cut through the digital clutter and attract valuable clients when so many websites compete for attention? The key is a strong partnership: content marketing and SEO. It’s about standing out, being […]