Brand awareness is an integral part of marketing. It is a way to build brand recognition and grow your customer base by increasing your online visibility. Social media is one of the most prominent ways to promote yourself online and increase your brand recognition.
But not all social media platforms are created equally. Twitter, for example, has had the highest growth rate for global users since the launch of its first platform in 2006.
However, this high growth rate also means that Twitter users have a higher turnover rate than other platforms like Facebook or Instagram.
So how do you improve your online brand recognition? One way is to integrate digital advertising on social media platforms like LinkedIn or Facebook. This will help create a more personal connection with consumers and a greater fan following.
Follow these tips and tricks to learn how to improve your online brand recognition with social media. But first, let us cover the basics:
Why is brand awareness critical?
Brand awareness is a crucial component of marketing in the digital age. It allows you to educate consumers about your brand and build customer loyalty. It is also a vital part of growing your business, as proper brand awareness can increase your reach and generate more opportunities for sales.
There are many ways to increase brand awareness online, but one way stands out above all others: social media advertising.
Social media platforms can help you advertise directly through their platforms. You can run ads with images that better represent your brand, create compelling ad copy that generates interest, and increase your visibility across the internet.
The key to successful social media advertising is creating compelling content that speaks to your target audience.
How social media helps increase brand recognition
Social media is an integral part of marketing. Brand awareness is a way to boost visibility and grow your customer base. Social media platforms can help promote your marketing efforts digitally, enabling you to gain a lot of traction.
Here are two ways that social media can help increase brand recognition:
That way, you know what works best for you and what does not work at all. Having this information throws insight into how effective your ad campaigns are, so you can adjust them accordingly if needed.
What a social media plan can do for your business
Social media can help you reach your audience more efficiently and cost-effectively. It is an excellent idea to have a social media plan in place for your business, which includes several key steps that will help you reach your target audience.
These include connecting with influencers, creating content that will resonate with your consumers, and promoting the most important parts of your brand. With all of these tips, you can increase traffic to your website and improve awareness of your brand online.
Know your target market
The first step to improving your online brand recognition with social media is identifying the target market you wish to reach. Depending on the type of business you conduct, it may be more appropriate to go after different customers differently.
For example, a business that caters to wealthy clients should have a different marketing strategy than a company selling low-cost products like makeup or clothes. By identifying your target market and understanding what will work for them, you will know how you want to market yourself online.
Knowing your target market is also essential when creating content for your social media platforms. Invest time in designing content that will resonate with this group of people and make sure it is relevant to the interests they are looking for.
If you know your target audience, you can create content that replicates their interests and appeal to them accordingly.
Improve your social media engagement
The key to building your online brand recognition is social media engagement. It is important to share content and create interesting, engaging posts for your audience. One way to improve your engagement rate is to use social media Stories.
The Stories format allows consumers to see what is happening at the moment and view how your company interacts with and respects its customers. Another way to improve your engagement rate is by using emojis.
When you use emojis in your post, it gives consumers a reason to click on the post and interact with it. Finally, another way you can raise your engagement rates is by posting regularly throughout the week and not just on weekends or holidays.
Mistakes to avoid on social media
One mistake that marketers make on social media is expecting too much from it. It is essential to realise that social media is not the only way you should market your business. In fact, it is just one of many avenues you can use to increase your online brand awareness and grow your customer base.
One way to avoid social media mistakes is to build a solid online presence with all of your marketing efforts, including SEO, website content, blog posts, and advertisements. This will help reduce the risk of wasting unnecessary time and effort on social media platforms.
To learn more about social media mistakes and how to avoid toxic social media effects, take a look at this article from Reachology.
Create a more personal connection with customers
Making a personal connection with customers and potential customers is one of the main ways of improving your online brand recognition. Consumers want to feel like they are in a dialogue with their favourite brands and that they are being heard.
When you listen, you show you care about them, and the business will be more likely to develop a relationship with your audience. To create a personal connection, try using pictures in your posts and videos.
People are more likely to respond well to creative content like pictures than text-based posts. It is easier for consumers to relate to what they see than what they read.
Another way you can improve your online brand recognition is by developing unique content that appeals to your audience. The more intuitive and unique your content is, the more likely it will resonate with audiences looking for something new and innovative from their favourite brands.
Use this easy strategy when creating content for social media: write down three words that best describe your product or service, then think about three words people would use to describe you as an individual.
Now use those words as inspiration for content ideas for social media so that your followers know who you are and what you stand for.
About the author
Hannah Stevenson is the Content Marketing Manager at UK Linkology, one of the UK's highest-ranking link building agencies. A former journalist and experienced blogger, she has written a wide range of articles and enjoys sharing her experience and expertise with marketers and business owners.
Disclaimer: The views and opinions expressed in this blog post are those of the author and do not necessarily reflect the official policy or position of Think Little Big Marketing.
