Founded in 2019, Waste2ES is a food waste solution provider based in the UK serving food producers, groceries and supermarkets, educational and military establishments, and the public sector.
4. Website design and build
Once the prototype was finalised, we developed a Brand Manual and introduced a typographic hierarchy across the website by properly structuring the brand colours and the font sizes to increase visual interest and make the web pages much easier to scan.
We developed the website to be cohesive and fluid across all devices and allow visitors to enjoy an optimal desktop, laptop, tablet, or mobile experience.
We built the custom website design on the WordPress CMS platform. With our development team's expertise, the CMS design was kept straightforward and user-friendly — enabling the Waste2ES employees to update web content and upload blogs on the site easily.
We implemented the Elementor page builder, which provided flexibility for the Waste2ES admin to customise the design. We also integrated Yoast SEO within the CMS dashboard.
Developing the ‘system recommender’ and the ‘cost-benefit calculator’ was challenging for us.
We custom-programmed these interactive features from data we obtained from Waste2ES. The end results display the recommended product and cost-savings at the end delivering an interesting and involved used experience.
Once the site was developed, we tested it extensively to ensure all the dynamic fields in the contact forms and calculators were pulling the correct data.
We primarily focused on the calculations on the cost-benefit calculator, the results of the system recommender, the data captured from all the site forms, such as contact enquiry and blog subscriptions.
We also tested the website on multiple browsers and devices and put ourselves in the shoes of the end-user to test as accurately as possible. We ensured the website responded well on different screen sizes.
Waste2ES launched its freshly-designed website in July 2020.