The company desired to brand itself as young, professional and approachable, and the website images needed to be able to communicate that.
With a large number of players in the market selling the same services in the same run-of-the-mill manner, it was necessary to create a social media strategy which stood out.
The company’s brief included the desire to incorporate new colours, preferably in the shades of green and purple within the website and social media imagery.
A social media presence offering relevant, timely and shareable content, and website images which represents the company's values and ethics.