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Adderley, Hill & Co social media and website graphics

Using 30+ years of combined experience, the XERO-certified accountants and business advisors at Adderley, Hill & Co help SMEs in Bromsgrove, Worcestershire with accounting, tax, and business advisory. Having been in the business for long, they wanted a fresh brand identity that was engaging, professional and consistent across their website and social media.

The brief

    • The company desired to brand itself as young, professional and approachable, and the website images needed to be able to communicate that.

    • With a large number of players in the market selling the same services in the same run-of-the-mill manner, it was necessary to create a social media strategy which stood out.

    • The company’s brief included the desire to incorporate new colours, preferably in the shades of green and purple within the website and social media imagery.

TLBM Solution

  • Our content team researched the accounting sector and the geographies that the company wanted to target to brainstorm ideas which would stand out on social media.
  • They also gathered in-depth information from the founders of the company before drafting the social calendar.
  • Once the copy was approved, our graphic design team designed several mockups of the social media creatives.
  • Our graphic design team ensured the colouring from the company logo and brand colours were incorporated in social media.
  • The graphic design also researched and identified images for the website, along with helping the founders select the best pictures from their office photoshoot.

Outcome

A social media presence offering relevant, timely and shareable content, and website images which represents the company's values and ethics.

Client:

Adderley, Hill & Co

year:

2013

location:

Bromsgrove, UK

Tags:

Social Media, Content Writing, Graphic Design

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