Stellaripe is a specialist provider of timely and professional accountancy services in the UK. Founded in 2018, they needed to set up their social media profiles and start sharing relevant content on them.
The brief
The company’s brief included the desire to brand itself as an “extended team” of an accountancy practice, so the social media content needed to encompass that.
A large number of players in the market share similar content, so care was needed to make Stellaripe’s content different.
Given there are many social media channels to market on, there was a need to finalize the ones most relevant to Stellaripe and their industry.
TLBM Solution
Our content team undertook research of the sector to finalize the social media channels (Twitter, Facebook and LinkedIn) appropriate for Stellaripe’s audience.
They gathered in-depth information from the founders of the company before creating a social media content plan on a rolling one month basis.
Once the copy was approved, our graphic design team designed the social media posts that conveyed how professional yet approachable Stellaripe is.
The rolling one month plan provides flexibility in the content provided.
Outcome
A social media presence, consistent with the brand guidelines, and offering relevant, timely and shareable content.
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