Waste2ES is a food waste management and recycling company that empowers businesses across multiple sectors to see food waste as a potential driver of cost savings and revenue generation.
Founded in 2019, they needed to set up their social media profiles, start sharing relevant content on them, and design a look for their social feed.
The brief
The company’s brief was clear: they wanted to brand themselves as experts on food waste in the UK and promote their iD-R food processing systems in different sectors, so the social media content needed to reflect that.
Even though many established players had a social media presence, none of them was active. Waste2ES aimed to maintain frequency.
Given the number of social media channels to market on, there was a need to finalise the ones most relevant to Waste2ES and the food waste management industry.
TLBM Solution
Our content team researched the industry to finalise most suitable social media channels (Twitter, Facebook and LinkedIn).
They gathered in-depth information from the founders of the company and studied each sector Waste2ES wanted to target to create a social media content plan on a rolling one-month basis.
Once Waste2ES approved the copy, our graphic design team designed the social media posts using attractive images and vector artwork to reflect the food waste crises in the UK, and how knowledgeable Waste2ES is.
Outcome
A social media presence, consistent with the brand guidelines, and offering relevant, timely and shareable content.
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