The company's brief was clear: they wanted to be as informative as possible about the food waste issue in different sectors. Hence, the website needed to be able to encompass that.
Given the industry niche, it was necessary to design a website which could appealingly structure all the information.
Waste2ES gave much emphasis on designing live calculators on the website for visitors to calculate their food waste production.
The company's brief also included the desire to incorporate videos, GIFs and their brand colours appropriately professionally.
We completed the task in six steps:
Our content team researched the sector and gathered in-depth information from the founders of the company before writing the website content.
Once Waste2ES approved the copy, our graphic design team designed several mockups of the homepage to finalise the layout and brand colours. Post approvals, they created and developed the website.
The development team worked closely with the founders to ensure the calculators on the website gave reliable estimates in real-time. The calculators are now a USP of the Waste2ES website.
Our graphic design team ensured all the logo colours were incorporated in the web design, with videos and GIFs placed appropriately across the site.
Before the website went live, our SEO team ensured the site's foundations were up to mark, and Google could effectively crawl, understand and rank it.
We tested the site's functionality, links and forms thoroughly before launching it.
An iconic logo that can be used in vertical and horizontal format.
Versatile in colour that encompasses their global vision and multiple market segments in future.