Getting your leads to become customers doesn’t have to be complicated. If you have a list of email subscribers of your target clientele, leverage it. Sending daily emails is a powerful strategy that you can use to gain clients.
But writing is a task that could not be any further than what you are comfortable doing. You are an expert in preparing tax returns, conducting audits, and forecasting budgets for your clients. So, it is understandable that email content writing can be a daunting task for many accountants.
You must be thinking to yourself:
- “What should I write about?”
- “Where do I even start?”
- “I’m an accountant, not a writer!”
This article will clear all your doubts and more!
We have listed five ideas for daily emails that you can share with your prospects and clients. But before you get started, let us first educate you on the most important metric in an email marketing campaign – click-through rate or CTR.
What is a CTR?
Ever wondered if your audience reads your emails? That is where CTR enters the picture. It is a metric that measures the number of clicks you receive on the links or Call-To-Action in your emails.
Now, why is it important?
It gives you an idea of audience engagement. It helps you determine how many people in your contact list are opening your emails. If your CTR percentage looks good, it means your audience is enjoying your content. If the metric is low, you need to review your strategy.
Therefore, to help you get started on a high note, here are five content ideas for emails you can grab:
1. Promote your social media platforms
Social media is a powerful tool that makes your prospects and clients know you better. In one email, you can share links to the social media platform that your practice actively uses. It can be your Twitter, Facebook, or LinkedIn account.
You can also send them links to specific posts on your social media page. Your goal is not to get more likes but rather to create a dialogue. This way, you enable the recipients to engage with you on the social media post.
2. Sprinkle some humour in your emails
Accountants are probably at the bottom of the list when people think about humour. But, you can break that and show your quirky side. For example, you include funny GIFs in your email. Check out the one shown below:
Add a subject line like: “Accountants = Octopus”, and maybe use the email body to talk about what you can do for your target clients and the services you offer. It is a fun way of breaking the ice. At the same time, it will make your readers appreciate you more doing all the hard work.
3. Educate your audience with no-nonsense tips
Another content idea is to send your email list of valuable information. Something that your readers can apply to address a problem. It might seem that they are the only ones benefiting from it. But the truth is, it will help position yourself as an expert.
You build your authority and gain their trust in the process. That way, you will be their go-to person when they need some help with accounting.
4. Touch upon the industry news
As an accountant, you can provide valuable insights about the government grants, policies and other changes in the accounting industry your target audience should know about. You can also share your opinions about the industry.
5. Give a sneak-peek into behind-the-scenes
Have you ever wondered who your dentist’s dentist is? Perhaps your clients are also thinking the same way about you.
Like “who’s the accountant of the accountant” or “what challenges is my accountant facing while running their business?” The point is, your audience can get to know you more and trust you if you open up about these kinds of things.
You may also include a photo in your email to update your readers on your office’s latest additions. It can be anything from a coffee maker to a new staff member. Such content types will make your readers know you better, and familiarity is critical for them to trust you.
Most people try too hard to impress their readers. Not a good idea. You want your audience to know, like, and trust you. Do not try too hard to sound like somebody you are not in your emails. For one, it is not sustainable.
You can pretend to write in a certain way. But your readers will feel it when your style, personality, and tone change. The key here is to be yourself. Let your personality shine, and your target audience will appreciate you for it.
Also, maintain an email frequency. When you get into the habit of sending emails, you build trust. You want your prospective clients to think about you when they need help. So by sending emails frequently (weekly, bi-monthly or daily), you create a relationship with them. So, what are you waiting for? Start implementing these content ideas for your emails today!
Ziv Raviv is the CEO of Daily Cookie, a global email copywriting services company in Israel.
