It is a no brainer that your accountancy firm needs qualified leads. You need to be able to find potential clients to maintain a healthy cash flow for your business. It may seem daunting, but once you know how to generate accountancy leads, there is no turning back.
If you want to generate accountancy leads, you have to know who they are, where they are, and how you can reach them. Strategise your smart objectives, implement them, and get potential clients.
How to generate accountancy leads for your accounting firm
The fastest way to do so is through your website. Yes, you read it right. Survey says, 63% of accounting firms don’t use their website as a potential lead generation tool. A well optimised and informative website can work as a lead magnet for accountants.
However, having a website is not effective unless you tap its full potential. Your website is like a smartphone that has almost no value if you have no clue about its features. Likewise, once you know how to leverage the full features of your website, it’ll be easier to generate leads for your accountancy firm.
Below are eight tried-and-tested lead generation ideas for accounting firms:
1. Submit your website to Google My Business
Google My Business is more than a simple business listing. Submitting your accountancy website to GMB will make your business visible on Google Maps, which will help your website get ranked and gain visibility on Google’s Local Pack. The best part is listing on GMB is absolutely free! You can also submit your business website to other free local directories such as Yell and Yelp.
2. Collect reviews and ratings from clients
Platforms such as Google, Trustpilot, Clutch, and Goodfirms are ideal for gathering and showcasing customer feedback. After serving clients with your marvellous accountancy services, don’t hesitate to ask them for their valuable testimonial. Please encourage them to rate your business on Google, and post reviews on Trustpilot and other similar platforms.
A quick tip on how to collect ratings and reviews from your clients:
Google’s rating is free. Ask your clients to log in to their Gmail account and submit their ratings on your GMB listing. Just like that, you boost your profile and online brand reputation easily. Similarly, please create a free profile on TrustPilot and send a request to your clients for them to share their review. It’s pretty straightforward!
Aren’t you amazed to know how easily you can boost your accountancy firm’s online reputation for FREE and get qualified accountancy leads?
Let’s jump to the next free pro marketing strategy.
3. Leverage social proof
Update your accounting clients’ testimonials on your website with their photograph and company name. It will convince your audience to trust you and make a business deal with you.
Tip: You can also share the success stories of your accounting clients in the form of case studies. It will encourage your potential clients to sign the dotted line with you faster. Creating case studies doesn’t cost anything!
4. Rely on word-of-mouth (it works!)
92% of people trust recommendations from their friends and family.
If you deliver quality accountancy services to your clients, they will not hesitate to refer you to their family, friends, and colleagues. So care for your existing clients as much as you can do. Give incentives to them if they refer a potential client to you.
Have empathy for your audience while promoting your accounting firm. One thing you can do right now is to give a discount on some of your services if they refer someone to you.
It is an investment, but in the long-term, it will be worth it. Business is all about ROI, right!
Tip: Launch a referral landing page on your website. Declare your incentives and keep promoting the webpage on social media. It’ll fetch your business some good accounting leads.
5. Join accounting forums
Joining accounting forums and communities can give you opportunities to interact with your target audience and for generating more leads. You can answer questions or queries related to accounting, bookkeeping, taxation, VAT, and more.
Don’t be shy to offer help and request forum members to visit your website for more information. Joining forums is free in most cases.
Tip: Join accounting-related forums on websites such as AccountingWeb, al-fn and AAT.
6. Use LinkedIn
If you are an accountant, you must have a LinkedIn profile. Enhance your profile with a professional photo and mention all your details, including your educational background, professional skill set, and experience. Don’t forget to upload your website, certificates, and accreditations as well.
Write an attractive headline that grabs the attention of your audience. Share your thoughts on anything accounting-related and make use of relevant hashtags. That will help connections outside your network to view your posts. LinkedIn is a great platform to attract potential customers for your business.
7. Get active on Twitter
It’s another great platform to promote your business and for generating more leads. Update your profile bio with hashtags and your website URL. Enable your location to receive trending topics besides your feed.
Twitter is a place for newsjacking, a term popularized by marketer David Meerman Scott. Keep an eye on trending hashtags, tweet using those hashtags, and also reach out to people who are talking about the same.
Build an organic relationship with your audience to increase their trust in you. Ultimately, your popularity will bring you more accountancy leads.
8. Become a part of Facebook groups
Don’t ignore the power of Facebook. Unlike LinkedIn, it’s a bit personal, and people share their home life. But when it comes to Facebook groups for professionals, people share real problems in exchange for efficient solutions.
Join groups where your target audiences are there, and ask questions, exchange information and professional experience. You never know when you might find a client-in-need.
Tip: You can also take one notch further and create a group of your own. Invite people with a similar mindset to join it and encourage them to be active in the group.
Lead generation is hard work. But you can make it easier by leveraging your website, social media and business listings. Consumers, in general, want to do business with those who are professional, savvy, and up to date especially in the online world.
Implement all the lead generation tactics as mentioned above for your accountancy firm to generate accounting leads. Get started with your growth journey without burning a hole in your pocket. Good luck!
P.S. If you still need help with lead generation, contact us at contact@thinklittlebig.com and we will sort it out for you.
