It doesn't matter in which industry you function, or what your business does, what you can't afford to ignore is your brand. Apart from your offerings and customer service, your brand is the only thing that separates you from your competitors.
There are plenty of other reasons for why you should build your brand, including:
If you are struggling to carve a niche for yourself in the market and need a helping hand to build your brand, this article is for you as it discusses how partnering with a creative marketing strategy can help in six areas:
1. Earlier appearance in the buying cycle
It's a word that's bandied around at meetings and at all levels of the corporate ladder. But how often do businesses remember to incorporate creative marketing into their strategies?
Our experience tells us that it's often brought to the table pretty late - much like that last-minute invitation to a dinner party everyone else was invited to weeks ago.
By inviting the expertise of your creative marketing agency early on in your business growth, you can build a brand that's consistent across all platforms. It's not just a smart move. It's cost-effective too.
2. Brand identity
Today's businesses are under pressure to stand out from the crowd. In an already busy marketplace, how can you distinguish itself from your competitors and attract and retain a loyal following? The answer is simple: by having a strong brand identity.
A brand doesn't just include your logo, pretty colours and taglines. It defines who you are, what you do and why you do it.
A creative marketing agency will help you get to the root of this and work with you so that your brand identity runs through your business like letters in a stick of rock.
Your brand identity is everything. It's how your teams behave, and what your products look like. Above all, it's your personality, your mission, your values, your voice and how you want your audience to see you.
A creative marketing agency should know this and work with you to create a brand identity that's reflected in your logo, website, copy, design, and company etiquette.
3. Marketing assets
No, we don't just mean your website copy and company brochures. We're talking about a professionally-built website with fresh and compelling copy that stands the test of time.
We're also referring to exciting and relevant social media and video content that's shareable and worth talking about. Above all, your marketing assets not only have to look good but also must speak to your audience via consistent messaging.
Video content is everywhere. Creative video content is a fast way for businesses to reach their target audience with lasting content that's shareable and worth talking about.
Whether its video ads, vlogs or recordings of live streams, the success rate of video-led campaigns is reflected in numbers, as mentioned below:
Your creative marketing agency can incorporate video into your marketing strategy and make it engaging and entertaining. Not only that, your video campaigns can be instructive and establish authority amongst your target audience.
5. Audience insight
Once you have your marketing strategy and brand identity in place, it's time to take a more in-depth look at your target audience. For your campaigns to succeed, you have to understand where your intended audience hangs out online, what they think and what moves them.
It can be hard work given the fickle nature of the intended audience. That's where your creative marketing agency can help. By hiring a team of experts who understand your target audience, you're giving yourself the time to focus on the rest of your business.
Let's not forget the numbers. Running a creative marketing campaign is just one step; what if it isn't reaching its intended audience, and you're not getting your ROI?
A creative marketing agency can combine the powerful impact of innovative marketing campaigns and use analytics to dig important data on consumer interaction with your brand.
Analytics will help you reach your target audience with compelling and relevant campaign messages that stick.
Summing it up
So there it is six ways how a creative marketing agency will help you build your brand. Sure, it is a time-taking process, but it is worthwhile. Moreover, the exercise will give you so much clarity about your business and its long-term goals. Get in touch with a creative marketing agency of your liking - you won't regret it!
About the author
John Glover is a copywriter who broadly covers branding and marketing-related topics.