So, if a user leaves the webpage without going to another page or clicking an internal link or menu of that page and ends the visit, then it is considered as a bounce.
For example - Sam lands on a landing page of a website called “example.co.uk/abc” and leaves from there without engaging on that page. So GA will consider this as a bounce and its percentage is called a bounce rate.
Let me explain this to you with an example: if one of your service pages, let’s call it ‘page A,’ received 100 unique visitors in a month, out of which 50 left without doing anything on that page in a certain time period, then the average bounce rate will be 50%.
Here’s the formula:
Average bounce rate = total visitors of page A without any engagement (in a time period)/total visits of page A (in that time period)*100
500/1000*100=50%
This is how Google Analytics calculates bounce rate for a landing page or a website.
Yes, it does. If a user scrolls your page up and down without going to another page, then it is still recorded as a bounce.
1. Make your website user-friendly
Build a website with good user interface and user experience (UI/UX). Having an outdated website could put off your clients, and they may hop on to your competitors who have updated websites. Good user experience can boost your website performance level.
Update and optimise with regular content
Updating your website with relevant content regularly can boost your accounting website’s bounce rate. Research current hot topics and include your own view, response or opinion. Check and improve the readability of content if necessary, so that users will stay on your website to read your useful content.
2. Minimise page loading time
Ask your in-house website developer or outsourcing partner to minimise the page loading time. That metric has a direct impact on ranking but it has a significant role in ensuring high bounce rates as well, says Think With Google.
A Backlinko study says the average page loading time for desktop is 4.7 seconds and 11.4 seconds for mobile. But the best practice is to maintain a page loading time under three seconds.
Bonus tips
Check your website speed on mobile by Thinkwithgoogle.
For desktop, check with Google PageSpeed Insights.
3. Add relevant call to action (CTAs)
Only updating content is not enough; you have to add relevant call to actions that stand out in the eyes of the visitors. Without a noticeable CTA, they may get bored or distracted and want to leave immediately without realising there is additional information available on the site. Nearly 50% of websites see improved results if they have a clear call to action.
Endnotes
Before you start spending time analysing how your website fares, please remember that TLBM can help you with all your accountancy practice website needs including reversing poor bounce rates and can turn it into a growth machine. Book your free consultation with us today.
